White Multani Mitti (Fuller's Earth): The Ultimate Natural Clay for Glowing Skin
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Introduction: Nature's Most Powerful Cleansing Secret
Have you ever wondered why Indian grandmothers swear by white multani mitti for glowing skin?
Natural white multani mitti – also known as Fuller's Earth or kaolin clay – has been a beauty staple for centuries. It's prized by young men and women for its ability to cleanse and refresh skin without harsh chemicals.
Packed with minerals like magnesium, calcium, and quartz, this fine white clay acts as a powerful detoxifier that draws out dirt, oil, and impurities from deep within your pores. Beauty enthusiasts love how it delivers clear, glowing skin while fitting perfectly into an organic, cruelty-free skincare routine
In this comprehensive guide, we're breaking down everything you need to know about white multani mitti—from what it actually is, to how to use it, to why ClayCure's version is your best choice for natural skincare.
Let's dive in.

What Is White Multani Mitti? Understanding the Basics
The Real Story Behind Fuller's Earth
White multani mitti is a gentle kaolin clay, historically used in South Asian beauty rituals for centuries. The name "Fuller's Earth" got its origin from its use in "fulling" (cleaning) wool fabrics in the textile industry. Today, it's synonymous with deep skin cleansing and natural beauty care.
Unlike synthetic scrubs or chemical masks, this natural clay contains no added preservatives. It's essentially a powdered mineral packed with skin-friendly nutrients. When mixed with water or soothing liquids like rose water or aloe vera, it forms a paste that lifts away grime and dead cells—revealing fresh, radiant skin underneath.
Why White Multani Mitti Stands Out
The Key Difference: White multani mitti is gentler than traditional yellow/red multani mitti. This makes it work well on all skin types—from oily acne-prone skin to sensitive dry skin. The white color comes from its mineral composition and the absence of iron oxides that give yellow multani mitti its darker hue.
What This Means:
- ✅ Lower iron content = safer for sensitive skin
- ✅ Higher magnesium content = excellent oil control without over-drying
- ✅ Finer texture = better for all skin types
- ✅ More gentle = can be used more frequently
Other Names You Might See
Depending on where you shop, white multani mitti goes by several names:
- Fuller's Earth (English/international markets)
- Kaolin Clay (scientific term)
- White Clay Powder
- China Clay (in some regions)
- Chini Mitti (Hindi-speaking markets)
Pro Tip: When shopping online or offline, look for products specifically labeled "white multani mitti" or "Fuller's Earth" to ensure you're getting the right product and not a mixture of yellow and white varieties.
The Science: Why White Multani Mitti Works So Well
The Mineral Magic
White multani mitti gets its power from a unique combination of minerals:
Magnesium Chloride - The primary active ingredient that absorbs excess oil and toxins from pores
Calcium - Strengthens skin barrier and promotes elasticity
Quartz - Natural exfoliant that gently removes dead skin cells
Silica - Enhances skin texture and promotes natural glow
Together, these minerals work synergistically to:
- Draw out impurities without harsh scrubbing
- Balance skin's natural pH
- Tighten pores
- Reduce inflammation
- Promote cell regeneration
How It Works on Your Skin
When you apply white multani mitti as a mask, the clay particles work like tiny magnets, attracting and absorbing excess sebum, dirt, bacteria, and toxins from your pores. As the mask dries, it creates a gentle pulling sensation that tightens pores and lifts away dead skin cells. The result? Noticeably cleaner, clearer, more radiant skin—usually within 15-20 minutes of application.
6 Key Benefits of White Multani Mitti for Your Skin
1. Deep Cleansing & Oil Control
White multani mitti is a natural cleanser that gently draws out excess oil, dirt, and toxins from pores. It mattifies oily skin and unclogs pores, helping to prevent breakouts and blackheads.
Why this matters: Unlike harsh chemical cleansers that strip away all natural oils, white multani mitti balances your skin—removing excess oil while preserving the moisture your skin needs.
Best for: Oily, combination, and acne-prone skin types.
2. Acne and Blemish Fighter
This clay has powerful astringent properties. By removing sweat, impurities, and dead cells, it helps shrink enlarged pores and dries out pimples without irritation. Its cooling effect also soothes redness and inflammation, making it excellent for calming acne-prone skin
Why this matters: Many acne treatments are harsh and cause redness or peeling. White multani mitti fights acne while being gentle enough for sensitive skin.
Real results: Most users see visible improvement in 2-3 weeks with consistent use.
3. Brightening & Even Tone
Regular use helps exfoliate dead surface cells and encourage circulation for a more radiant complexion. White multani mitti can reduce tanning and pigmentation, giving an even, healthy glow.
The effect: Many notice that the skin looks visibly fresher and smoother after a simple white multani mitti mask. This is because you're removing the dull, dead layer of skin and revealing the fresh, healthy skin underneath.
Bonus: It can help fade dark spots and post-acne marks over time with consistent use.
4. Cooling, Soothing Relief
The clay naturally cools the skin on contact. It can help alleviate sunburn, soothe rashes, and cool inflamed areas. This makes it a favorite "relief mask" after a day in the sun or during flare-ups of sensitive skin.
Why this works: The cooling effect comes from the clay's natural mineral composition and its ability to draw out heat from inflamed skin.
5. Anti-Aging & Tightening
While natural, the pore-tightening action also gives a mild firming effect. It can temporarily reduce the appearance of fine lines and sagging, contributing to a youthful look.
How it helps: By tightening pores and improving skin texture, white multani mitti makes skin appear more lifted and youthful—without invasive procedures.
6. Natural Exfoliation Without Harshness
Unlike rough physical scrubs that can damage skin, white multani mitti provides gentle exfoliation by:
- Lifting away dead skin cells
- Unclogging pores
- Promoting cell turnover
- Revealing fresh, glowing skin underneath
Best part: It's gentle enough for daily use (when mixed with hydrating ingredients) or 2-3 times weekly as a pure mask.
How to Use White Multani Mitti in Your Routine
Basic DIY Face Mask (The Classic)
Ingredients:
- 1–2 tablespoons of white multani mitti powder
- 1–2 tablespoons rose water, plain water, or aloe vera gel
Steps:
- Mix multani mitti with your chosen liquid to form a smooth, spreadable paste
- Apply evenly to clean, dry skin (avoid eye area)
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Let it sit for 10–15 minutes until it dries completely
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Rinse gently with lukewarm water
- Pat dry and apply your regular moisturizer
Frequency: 2–3 times per week for best results
Why it works: This simple mask refreshes your skin and gives it an instant, organic glow. Most users see results within the first week.
For Oily, Acne-Prone Skin
Ingredients:
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1 tablespoon white multani mitti
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1 tablespoon plain yogurt (curd)
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1–2 drops tea tree oil or neem oil
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1 teaspoon honey
Steps:
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Mix yogurt and multani mitti into a paste
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Add tea tree oil and honey
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Apply to face, focusing on acne-prone areas
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Leave for 15–20 minutes
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Rinse and follow with a light moisturizer
Why this combo works: Yogurt soothes and hydrates, neem/tea tree oil fights bacteria, honey has antibacterial properties, and white multani mitti absorbs excess oil. Together, they tackle acne from multiple angles.
For Sensitive Skin
Ingredients:
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1 tablespoon white multani mitti
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1 tablespoon aloe vera gel
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1 tablespoon raw milk or cucumber juice
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Few drops of rose water
Steps:
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Mix all ingredients gently
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Apply to clean skin
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Leave for 10–15 minutes (shorter time for sensitive skin)
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Rinse with cool water
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Apply a nourishing moisturizer
Why it's gentle: Aloe vera and milk soothe while multani mitti cleanses. This formula reduces irritation risk while still delivering deep cleansing benefits.
Spot Treatment for Pimples & Dark Spots
Application:
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Mix white multani mitti with a little water to form a thick paste
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Apply directly to the pimple or dark spot
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Leave overnight or for 20-30 minutes during the day
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Rinse gently
Why it works: Direct contact with the clay allows it to absorb bacteria and impurities from that specific area, helping pimples heal faster and dark spots fade.
Exfoliating Scrub (Gentle)
Ingredients:
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2 tablespoons white multani mitti
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1 tablespoon honey
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1 tablespoon oatmeal (finely ground)
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1 tablespoon yogurt
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Few drops of rose water
Steps:
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Mix all ingredients into a paste
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Apply to face with gentle circular motions
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Leave for 10 minutes
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Rinse gently with lukewarm water
Why this works: The clay lifts dirt while honey and yogurt moisturize, and oatmeal provides gentle physical exfoliation. The result is clean, polished skin without harshness.
Scalp Detox & Hair Mask
Yes, white multani mitti works wonders for hair too!
Ingredients:
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2 tablespoons white multani mitti
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3 tablespoons curd (yogurt)
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1 tablespoon coconut oil
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2–3 drops tea tree oil
Steps:
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Mix all ingredients
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Apply to scalp, massage gently
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Leave for 30 minutes
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Rinse with mild shampoo
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Condition as usual
Why it helps: The clay absorbs excess scalp oil, tea tree oil fights dandruff, coconut oil nourishes, and yogurt soothes. Result: clean, healthy scalp and stronger hair.
Frequency: Once a week or every 10 days
Full Body Clay Wrap
For a complete detox experience, stir white multani mitti into warm water and soak. It helps improve overall skin tone and texture all over your body—perfect for a spa-like experience at home.
White Multani Mitti for Different Skin Types: A Quick Guide
| Skin Type | Best Use | Frequency | Mix With |
|---|---|---|---|
| Oily | Pure mask or with tea tree oil | 2–3x/week | Rose water, yogurt |
| Acne-Prone | With neem/tea tree oil | 2–3x/week | Yogurt, honey, aloe |
| Combination | Pure mask or with honey | 2x/week | Rose water, aloe vera |
| Sensitive | With aloe vera & milk | 1–2x/week | Aloe vera, milk, rose water |
| Dry | With honey & oils | 1x/week | Honey, yogurt, coconut oil |
| Normal | Pure mask or DIY | 2x/week |
Rose water, aloe, honey |
Why 100% Natural & Organic Clay Matters
The Purity Advantage
Because white multani mitti is pure clay, it contains no added chemicals or preservatives. This means:
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✅ No synthetic additives that can irritate skin
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✅ No parabens that disrupt hormones
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✅ No silicones that clog pores
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✅ No artificial fragrances that trigger allergies
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✅ No harsh chemicals that damage your skin barrier
Natural = Trustworthy
When you use 100% natural white multani mitti, you're using something that's been trusted for centuries. Your great-grandmother probably used it. Your skin recognizes it. There are no hidden ingredients, no surprises.
Ethical & Sustainable
Pure white multani mitti is also:
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Vegan – No animal products involved
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Cruelty-free – No animal testing
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Ethically sourced – Extracted responsibly from the earth
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Eco-conscious – Minimal processing, minimal waste
Many skin lovers appreciate that such an age-old remedy is now packaged in a modern, organic way—honoring tradition while respecting our planet.
ClayCure's White Multani Mitti: Pure, Effective, Holistic
Why ClayCure Stands Out
ClayCure brings this age-old clay to you in premium, pure form. Their Kaolin Clay powder is a "natural skincare essential" with gentle cleansing and oil-absorbing properties used in beauty rituals for centuries. It's soft on skin but tough on toxins—removing impurities, controlling oiliness, and improving tone without dryness.
Key Highlights of ClayCure's White Multani Mitti:
✅ 100% Pure & Chemical-Free
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Zero added preservatives or harsh additives
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Just pure white clay, nothing else
✅ Cruelty-Free & Vegan
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Ethically sourced clay
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Never tested on animals
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Eco-conscious production
✅ All-Purpose & Gentle
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Suitable for all skin types (men and women)
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Gentle enough for regular use yet powerful in results
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Dermatologist-friendly
✅ Multi-Use
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Use as a face mask for deep cleansing
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Hair detox for scalp health
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Body wrap for full-body detoxification
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Spot treatment for pimples and dark spots
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Nature's all-in-one remedy
✅ Affordable Premium Quality
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Budget-friendly pricing
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Premium quality you'd expect to pay much more for
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Great value for money
Where to Find ClayCure
ClayCure's White Multani Mitti is available on:
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Amazon – Easy ordering, fast delivery
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Flipkart – Great deals and reviews
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Myntra – Direct from brand
Incorporating ClayCure's white multani mitti into your routine means returning to earth-born, holistic beauty care—without the premium price tag of international brands.
Frequently Asked Questions About White Multani Mitti
Q: How often should I use white multani mitti?
A: For most skin types, 2–3 times per week is ideal. If you have very oily skin, you can use it up to 3 times weekly. If you have dry or sensitive skin, stick to 1–2 times per week, or mix with hydrating ingredients for more frequent use.
Q: Can I use white multani mitti daily?
A: It's not recommended for daily use as a pure mask. However, if you mix it with hydrating ingredients like honey, yogurt, or aloe vera, you can use it more frequently (even daily) without risking over-drying.
Q: How long does it take to see results?
A: Most people notice improvements in 2–3 weeks with consistent use. For tan and dark spots, it may take 4–8 weeks. Hair benefits typically show in 3–4 weeks.
Q: Is white multani mitti safe for sensitive skin?
A: Yes, but with precautions. Use less frequently (1–2 times weekly), leave on for shorter durations (10–15 minutes), and always mix with hydrating ingredients. Do a patch test first to ensure no adverse reactions.
Q: Can I use white multani mitti if I have dry skin?
A: Yes, but always mix it with hydrating ingredients like honey, yogurt, aloe vera, or oils. Never use it as a pure mask on dry skin, as it can be drying without accompaniment.
Q: What's the difference between white multani mitti and kaolin clay?
A: Many people use these terms interchangeably, but there's a slight difference. White multani mitti (Fuller's Earth) contains magnesium and is stronger for oil control. True kaolin clay is more delicate and better for very sensitive skin. ClayCure's product is white multani mitti/Fuller's Earth—ideal for oily and combination skin.
Q: Can I use white multani mitti on my body?
A: Absolutely! It works great for body acne, oily body skin, or general detoxifying body masks. Many people do full-body wraps with it.
Q: How should I store white multani mitti?
A: Keep it in an airtight container in a cool, dry place away from moisture. Proper storage ensures it lasts longer and maintains its effectiveness.
Q: Is white multani mitti vegan and cruelty-free?
A: Yes! It's a natural mineral clay—completely vegan and cruelty-free. No animals are harmed in its extraction or processing. It's ethically sourced from the earth.
Q: Can I mix white multani mitti with other products?
A: Absolutely! In fact, mixing it with nourishing ingredients makes it work better for all skin types. Popular combinations include:
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With yogurt for hydration
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With honey for extra glow and antibacterial benefits
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With aloe vera for sensitive skin
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With neem oil for acne treatment
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With lemon juice for brightening (use sparingly)
Q: Will white multani mitti cause breakouts?
A: It's unlikely, but some people experience a "purging phase" in the first 1–2 weeks as the clay brings impurities to the surface. This usually clears up quickly. If breakouts persist beyond 2 weeks, discontinue use.
Real Results: What Users Are Saying About White Multani Mitti
"My skin has never looked better!" – Priya, Mumbai
"I've tried countless expensive face masks, but white multani mitti changed my skin in just 3 weeks. My pores look smaller, and the breakouts are completely gone. And it costs next to nothing!"
"Finally, something that actually works!" – Aditya, Bangalore
"Used it twice a week for 2 months, and the dark spots from old acne are noticeably lighter. I'm amazed at the results from such a simple, natural product."
"My dandruff disappeared!" – Neha, Delhi
"My scalp was always itchy and oily. After using the white multani mitti hair pack, my dandruff is completely gone. Hair is growing better too! Best decision ever."
"It's like getting a professional facial at home!" – Rahul, Pune
"My skin feels so clean and refreshed after using white multani mitti. I recommend it to everyone with oily skin. Why spend ₹500+ on salon facials when this does the same job?""My whole family uses it now!" – Sanya, Varanasi
"I bought it for myself, but my mom and sister loved it so much, they're using it too. It's perfect for all ages and skin types. ClayCure has a customer for life!"
The Bottom Line: Why White Multani Mitti Should Be in Your Skincare Routine
White multani mitti isn't just another skincare trend. It's a time-tested, science-backed ingredient that:
✅ Works for all skin types (especially oily and combination)
✅ Addresses multiple skin concerns (acne, tan, oil, dullness, aging)
✅ Works for both face and hair
✅ Is completely natural and chemical-free
✅ Is incredibly affordable
✅ Delivers visible results in weeks, not months
✅ Has been trusted for centuries
✅ Is backed by modern dermatology
Whether you're struggling with stubborn acne, fighting summer tan, dealing with oily skin, or just want to refresh your skincare routine, white multani mitti is nature's answer to expensive, complicated skincare products.
Your Next Step: Join Thousands of Happy Skin-Lovers
Ready to transform your skin naturally?
Start your white multani mitti journey with ClayCure today.
Our pure, cosmetic-grade white multani mitti is perfect for:
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First-time users looking for a natural skincare solution
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Acne fighters tired of harsh chemicals
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Anyone seeking that natural, healthy glow
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Beauty enthusiasts who value purity and affordability
Be Part of Something Pure & Real
ClayCure is built by skincare enthusiasts who believe in transparency and quality over quick claims.
Our White Multani Mitti: ✅ 100% Natural ✅ Truly Affordable ✅ Actually Works
Shop ClayCure's White Multani Mitti – Available on Amazon, Flipkart, and Myntra
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